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March 24, 2010 by admin
A Magical 31 Days of Oscars - promo
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A Magical 31 Days of Oscars - promo Details
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- Description:
How do you design a concept that shows 90 seconds of film clips from multiple Oscar-winning films, and simultaneously make something imaginative occur beyond the magic happening within the films themselves? That was the daunting challenge facing digital content creation and production studio yU co. when they took on the assignment to promote Turner Classic Movies annual 31 Days of Oscars event. yU co used an old fashioned flatbed editing machine to showcase the filmstrips, harkening back to pre-digital days when film was physically edited on Kem or Steenbeck systems. The difficult part was figuring out how to use the flatbed as a platform on which to stage visual effects shots. To make this illusion believable, reference stills and running footage were shot of a flatbed to replicate the speed and look of a film as it runs through the machine and around the metal sprockets. Since TCM didnt want to use familiar clips that had been seen a hundred times before, the challenge was to find iconic moments in clips that were somewhat recognizable and would challenge the viewer to remember what movie they came from. After reviewing hundreds of scenes from dozens of Oscar-winning movies, clips were found from movies such as The Maltese Falcon and Titanic that set the tone for the montage, yet simultaneously winked at the audience as an inside joke that movies are all magical illusion.
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- Categories:
Commercials
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- Tags:
trailers,
yu co,
tcm,
oscar,
31 days,
promo,
classic,
movies,
filmstrip,
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