Brickyard VFX Sponsafies Toyota NASCAR - Love

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March 24, 2010 by admin Brickyard VFX Sponsafies Toyota NASCAR - Love
Brickyard VFX Sponsafies Toyota NASCAR - Love Details
- Description:
  Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web. Titled Sponsafier, the campaign invites NASCAR fans to get involved with the season and drivers by sponsifying a Toyota Racing car. A series of three hilarious :30 TV spots (and one :60 combined version) introduces the concept and drives fans to the ToyotaRacing. Com website, where they can design a custom skin for the race-version Toyota Camry that could earn them a trip to a NASCAR all-star race. The spots show sponsifying in action, with ordinary fans a kitten-loving little girl, a love-struck teenage boy, and a role-playing video gamer designing their own Toyota racecars that real NASCAR drivers have to pilot. Viewers watch poor Kyle Bush, dolled up in a pink suit adorned with fluffy kitties, racing his ridiculous pink car around a stadium track surrounded by traditional-looking cars.
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- Categories: Commercials
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