-
March 24, 2010 by admin
Anonymous Pumps Out Lexus Hybrid Spot for Team One
-
-
Anonymous Pumps Out Lexus Hybrid Spot for Team One Details
-
- Description:
Anonymous Content Director Andrew Douglas, via Team One, recently completed a compelling :60 promoting Lexus line of hybrid vehicles. The spot is a masterpiece of choreography and a beautiful ode to the luxury car makers foresight. Milestones features swarms of Lexus hybrid vehicles, often viewed from overhead and often from on-the-ground camera angles, flocking in choreographed patterns across a giant paved surface.
As a voiceover explains how far out in front of the competition Lexus was in introducing its line of hybrid cars (when the first one debuted, Facebook was run out of a dorm room, YouTube didn�t exist, and more people had land lines than cell phones), the onscreen autos form corresponding shapes � a gas pump, a rotary telephone � until the entire herd comes together to form the elegant �H� encased in a circle that is the Lexus hybrid logo, a symbolic act reinforcing the company�s dominance in the field of green vehicles.
- Views: 1,160
- Categories:
Commercials
-
- Tags:
anonymous,
team one,
lexus
Anonymous Pumps Out Lexus Hybrid Spot for Team One Comments
-
