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March 11, 2010 by admin
The Who Rock Super Bowl XLIV Halftime Show
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The Who Rock Super Bowl XLIV Halftime Show Details
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- Description:
Design and story-driven creative engagement studio Loyalkaspar added to its impressive live event resume, designing the video display seen during The Whos halftime performance at the 2010 Super Bowl, the most watched Super Bowl halftime show ever with an average 103. 2 million viewers. The high-profile assignment comes on the heels of Loyalkaspars recent work for Jay-Zs performance at MTVs Video Music Awards, and U2s current 360 World Tour, including their 2009 Grammy show opener.
Loyalkaspar's string of successes in 2009 was enough to gain the confidence of live event production company White Cherry Entertainment, New York, Executive Producer Ricky Kirshner and Producer Lee Lodge, who led the production of this year's Super Bowl Halftime Show. Thanks to the technological wizardry of XL Laboratories, the setting for the band was one of the largest LED screens ever constructed, and was capable of displaying high-resolution graphics with stunning clarity. The Loyalkaspar design team, led by Dennis Cheung and Charlie Wan, used the circular stage as a framework to create a look that was a throwback to the Who's 60's-era designs while staying modern and technologically advanced.
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