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March 11, 2010 by admin
Superfad Directs Eye Candy For Sony Bravia
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Superfad Directs Eye Candy For Sony Bravia Details
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- Description:
Superfad's new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony's global brand message of "make.believe" and a tribute to the pleasure of "Eye Candy". Unfolding in three parts, “Birth of Color,” "Explosion of Color," and "Release of Color," the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.
The concept was inspired by the idea that from one’s imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in “make.believe” as a connecting through-line.
- Views: 1,678
- Categories:
Commercials
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- Tags:
superfad,
sony,
sony bravia,
eye candy
Superfad Directs Eye Candy For Sony Bravia Comments
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