-
February 16, 2010 by admin
Brickyard VFX Makes a Hole-In-One for Titleist
-
-
Brickyard VFX Makes a Hole-In-One for Titleist Details
-
- Description:
Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently contributed VFX to the 2010 ad campaign for Titleist via ad agency Arnold. The multi-spot campaign was directed by @radical. Media’s Greg Kohs and began breaking before the New Year, with the last spot, “Yardage Book,” breaking on Jan. 30. Promoting Titleist’s acclaimed golf balls, the campaign delivers customer testimonials from both pro and casual golfers that instill trust in the Titleist brand. “Leadership TV” is comprised of spots like “Moment,” in which international PGA stars like Padraig Harrington, Geoff Ogilvy and Steve Stricker, are seen on the green proclaiming their reliance on Titleist products for everything from tournament preparation to the “defining moment” of the game.
Brickyard contributed a number of effects to each campaign, most notably extensive graphic work for the :30 ad “Yardage Book.” For the spot Brickyard created animated overlays that bring each golfer’s yardage book to life on screen. Detailed information and personal notes about the course emerge as a virtual yardage book surrounding each player, and as each golfer tees off, the floating notes disintegrate into tiny particles, fading into the distance with the Titleist ball.
- Views: 1,001
- Categories:
Commercials
-
- Tags:
PGA
Brickyard VFX Makes a Hole-In-One for Titleist Comments
-
