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Drown in the Now by The Crystal Method Details

• Description:
  UVPHACTORY has designed and directed a brand new, 3D stereoscopic music video, "Drown in the Now." This video comes on the heels of the worldwide success of Icelandic singer-songwriter Björk’s pioneering, multi-award winning "Wanderlust", the 3D stereoscopic music video on which the magicians at UVPHACTORY flexed their considerable CG muscles. The 4:30 video was created by UVPH’s new division, UVPH 3D. The video is based on the song "Drown in the Now" featuring Matisyahu, from The Crystal Method’s 2009 album "Divided by Night" (Tiny e Records/INgrooves). The Crystal Method is a Grammy Award winning electronic music duo comprised of Ken Jordan and Scott Kirkland. The album "Divided by Night" has been nominated for a Grammy Award in the Best Electronic/Dance Album category. The 52nd Annual Grammy Awards are slated to air 8pm/ET, January 31st, on CBS. After the music video for Bjork’s "Wanderlust" established UVPH’s expertise in the 3D stereoscopic arena, there was a surge of inquiries for both commercial and feature effects work. To handle anticipated work flow, UVPHACTORY, an award winning motion design, visual effects and production boutique, launched UVPH 3D. The Crystal Method’s "Drown in the Now" is the division’s first project. UVPH 3D Stereoscopic Producer Dimitris Athos explained, "Drown in the Now" presented UVPH 3D with a number of creative and technical challenges. With the video for Björk’s 'Wanderlust,' UVPHACTORY had to create a new workflow in order to output the necessary files. For the Crystal Method project, UVPH 3D was presented with numerous software and hardware challenges. Two versions of the music video were created: a 2D version which The Crystal Method commissioned to promote their single, "Drown in the Now", and the 3D stereoscopic experience, created by UVPH principals Scott Sindorf and Damijan Saccio, with the blessings of the band. The 3D stereoscopic version was designed and is available for various stereoscopic formats including iPhone, 3D TV, 3D Blu-Ray, theatrical DCP, etc.
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• Categories: Music Videos
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