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February 05, 2010 by admin
JSM Scores Olympic Gold for CHEIL Worldwide
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JSM Scores Olympic Gold for CHEIL Worldwide Details
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- Description:
JSM Owner and Composer Joel Simon, working with CHEIL Worldwide and Crossroads UK, led the music production and sound design teams on a mesmerizing :30 promoting the Internet capabilities of the new Samsung Omnia II smart phone. The spot, which features an Olympic motif inspired by next months Winter Games in Vancouver, displays the deft skill and artistry of JSMs creatives and talent to perfectly synch an original score and sound design to even the trickiest commercial ventures. Urban Olympic Games stars a hip young city dweller rambling about town, Omnia II in hand, gazing at Olympic Internet coverage.
So clear and engaging is the content that his urban environment merges with the onscreen arenas of athletic heroics, transforming an escalator into a steep ski slope, a commuter train into a bobsled track, and a building lobby into an ice rink complete with figure skater. Simons composition perfectly complements the action with a piano-heavy riff that ticks up and down as the onscreen action lessens or intensifies. The sound design is pitch perfect as well, with rocketing noises accompanying the acceleration of the skis and bobsled down the slope.
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Commercials
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