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February 05, 2010 by admin
Jack Daniel's Label Story Calls For Brand New School
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Jack Daniel's Label Story Calls For Brand New School Details
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- Description:
The artists and producers from directing collective Brand New School recently announced the debut of their latest project work, a collaboration with advertising agency Arnold Worldwide, for Jack Daniel’s Tennessee Whiskey. The “Label Story” campaign features cinema/broadcast spots and arena executions for exhibition at select major sporting events, all of which were created by Brand New School. Among these elements, the cinema/broadcast spots spot “Old No. 7,” recently debuted in high-profile cable and broadcast outlets. Two additional spots, “Tennessee” and “Proud” are to follow. Resolving at the end on the “What the label doesn’t tell you, a sip will” tag line, each new spot literally takes the brand’s iconic, ornate label artwork on a lyrical, cinematic journey to visually explore legendary Jack Daniel’s folklore. “Within the label’s calligraphic, high contrast, etching-inspired imagery, some of the brand’s most compelling stories are presented in a moving narrative context,” said Brand New School founder and creative director Jonathan Notaro, who directed the spots.
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- Categories:
Commercials
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- Tags:
jack daniels,
brand new school,
label story
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