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January 27, 2010 by admin
Nice Shoes Rolls Out TD Ameritrade Campaign
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Nice Shoes Rolls Out TD Ameritrade Campaign Details
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- Description:
Nice Shoes, in conjunction with long-time clients Go Robot, Form, and Ogilvy & Mather NY, is in the midst of a six-spot campaign for online broker TD Ameritrade, its latest work in an ongoing relationship with the financial giant. The initial three :30s, starring Law & Order’s Sam Waterston, are examples of the kind of outstanding work that the reshaped Nice Shoes - which recently absorbed sister visual effects company Guava and design studio Freestyle Collective - will be putting out on a regular basis.
The all-star team behind this project is Nice Shoes CD Aron Baxter, visual effects Artist Jason Farber, Colorist Chris Ryan and Producer Dave Moore. Baxter, an experienced visual effects supervising pro, oversaw the shoot for Form’s Gary McKendry.
Objectivity, Straightforward, and Green Shoots each take place on a pristine stage dominated by a simple, bold element representing one part of TD’s business philosophy - a giant “O” for “objectivity”; an equally large “S” for “straightforward”; an oversized photograph of green shoots, representing renewal - while Waterston trots back and forth extolling the company’s virtues with his reassuring oratory. The campaign’s final three spots will follow a similar format.
McKendry shot the spots entirely on green screen with nothing behind Waterston. Baxter and the Nice Shoes team then designed the backgrounds as a full virtual environment, creating and placing the giant letters using 3D text, geometries and projection. The textured environments presented a particular challenge - to choose the optimal final product Baxter sorted through more than 50 original looks. “TD wants strong backgrounds and textures that tie into their brand, and after so many campaigns we have a gut feel for what they’re looking for,” noted Baxter. Nice Shoes handled all of the visual effects, design and animation, and the color grading on the campaign, with each department collaborating closely throughout the process to create a comprehensive solution for this complex project.
- Views: 1,552
- Categories:
Commercials
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- Tags:
nice shoes,
go robot,
Form,
Ogilvy & Mather,
TD Ameritrade,
sam waterston
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