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January 27, 2010 by admin
FUEL TV Commissions Royale For Haynes Signature Ident
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FUEL TV Commissions Royale For Haynes Signature Ident Details
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- Description:
FUEL TV commissioned motion design and production studio Royale to collaborate with commercial and fine artist Adam Haynes to create the latest station ID for the networks popular Signature Series. Royale & Haynes delivered ID #24 of the ongoing series, which is slated to culminate into one hundred unique installments. Created as a way for athletes & artists to inspire the action sports culture, FUEL TVs Signature Series was itself inspired by the concept of signature series deck designs popular in skateboard culture. For ID #24, FUEL TV tasked Royale to animate illustrations by the Oregon-based artist Haynes, who is also renowned in the action sports world for his artistic imprint on snowboards and groundbreaking work for Nike 6. 0. Entitled Rogue Wave, FUEL TV began airing ID #24 in January 2010. Animated with the pulse of Adam Hayness illustrated opus, Rogue Wave opens amid the subdued palette of his signature landscapes: a weathered Pacific Northwest forest.
Gazing upward, falling twigs foreshadow an unusual cataclysm: brittle conifers begin to snap, crashing to the undulating ground. Gaining momentum, the torrential ground uproots everything in sight before cresting into an epic timbered tsunami. The ID concludes in cyclic fashion, as rust-colored clouds cede to pale blue skies, and a young sprig of pine emerges from the debris, as the FUEL TV logo comes into focus.
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