-
January 27, 2010 by admin
Brickyard VFX Lend Sprint a hand to Pass the Pixi
-
-
Brickyard VFX Lend Sprint a hand to Pass the Pixi Details
-
- Description:
Artist owned and operated, bi-coastal effects boutique Brickyard VFX recently completed compositing, color grading, and CG work on a new spot for Sprints webOS Palm Pixi - a smartphone that falls squarely into the for fun camp. Titled Pass the Pixi, the spot was directed by the Snorri Brothers of The Cartel for agency Modernista! Set to Passion Pits Little Secrets track, the spot sets a sunny, high-energy vibe where the Pixi is the center of the social universe. The sleek device holds center screen throughout and is shot from the users perspective, instantly changing its function and look to serve each hipster who grasps and shares it. The motion is continual and perfectly beat-timed, as the Pixi rotates, orients vertically and horizontally, and flips between personalized cases, cheerfully adapting to each users fancy.
Texting, watching video, making calls, sharing photos, navigating with a GPS - theres no mistaking that the Pixi is a device to be enjoyed. Theres not a briefcase in sight. To keep the action focused on the Pixi, the spot was shot with the device tethered into place by a rig, with the actors shot from the point of view of the current user, at the same time. While this approach helped the Snorri Brothers create a highly personal perspective, it also left them with some fairly complex rig removal challenges.
- Views: 1,209
- Categories:
Commercials
-
- Tags:
brickyard,
palm pixi,
smartphone,
modernista
Brickyard VFX Lend Sprint a hand to Pass the Pixi Comments
-
