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January 19, 2010 by admin
Blind Creates A Buzz For A Drug-Free America
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Blind Creates A Buzz For A Drug-Free America Details
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- Description:
Blind ECD Chris Do completed dazzling, powerfully symbolic typography on a PSA for the Partnership for a Drug-Free America. The :30, shot by Go Films Andrews Jenkins for agency Ground Zero, is a stinging portrayal of teenage debauchery that required multilayered yet simple on-screen messaging to educate about teen drug use. Party At Troys is set at a raucous house party stuffed with teens in dingy, smoke-filled rooms, teetering about, alcohol in hand or slouched over grimy tables divvying up prescription pills. A shaky handheld camera captures the spiraling chaos of the event. Dos team constructed three lines of incisive typography that are transposed over the scenes in turn. The words make up the rash justifications of teenagers spiraling into drug abuse, while the letters in each statement are comprised of the objects of vice and wobble like the stumbling teenagers, showing the inherent irony and tragedy of their rash thinking. HOW BAD CAN IT BE? offers one line of typography strung together with hazy cigarette smoke that dissolves and wafts off the screen. TECHNICALLY WERE LEGAL, proclaims the next message, the text a montage of prescription pills. YOU CAN TRUST HIM, screams the final bit, the letters formed of wavering pools of beer hovering over a teenage boy leading an obviously annihilated girl into an upstairs bedroom.
- Views: 1,225
- Categories:
Commercials
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- Tags:
blind,
drug-free america,
psa
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