-
January 19, 2010 by admin
Bent Creates Abundant World For Tetra Pak
-
-
Bent Creates Abundant World For Tetra Pak Details
-
- Description:
Lovingly hand-crafted sets merge flawlessly with lifelike CG in Tetra Paks latest spot, directed by Bent Image Labs Rob Shaw in collaboration with the Philipp und Keuntje agency of Hamburg. The playful :30 animation showcases Bents ability to handle challenging projects with multiple angles - in this case developing an approachable spokes-character to deliver a serious environmental message and designing detailed, super-productive landscapes to create a humorous overtone.
Raw Materials stars Bob, goodhearted CG rabbit and expert on renewable resources. He discusses the benefits of Tetra Paks use of paper over plastic in its innovative food packaging as he travels through three landscapes. During his journey, Bob compares papers sustainable source (trees) to the merits of grain and wool. He earnestly seeks to communicate the virtues of well-managed resources but has to contend his extremely abundant environment, which seems to have a mind of its own.
In order to find just the right person for the job, the Bent team undertook an in-depth creation process to discover how Bob ticks. They began by writing a history including the rabbits appearance, background, age, personality quirks, and interests. The result was personable rabbit character inspired by Bob Newharts everyman vulnerability with a dash of Kermit the Frog. From there, the team drew sketches, which were the basis for the detailed CG model of the character. Bent then built, animated and composited the model it into the spot.
- Views: 1,475
- Categories:
Commercials
-
- Tags:
bent image lab,
tetra pak,
tetra-pak,
raw materials
Bent Creates Abundant World For Tetra Pak Comments
-
