-
November 28, 2009 by admin
Blur Studio Reels In Animation for Goldfish Crackers Campaign
-
-
Blur Studio Reels In Animation for Goldfish Crackers Campaign Details
-
- Description:
Blur Studio recently completed a ten-spot series of commercials for Pepperidge Farm Goldfish crackers via Young & Rubicam, NY. The campaign is entirely computer generated and was directed by Blurs Leo Santos. This work represents the campaigns fourth season featuring the adventurous animated Goldfish characters, and is the first time the campaign presents a progressive story arc spanning 10 commercials. At the end of Season 3, Gilbert is separated from his friends when he gets sucked up by a vacuum cleaner. Season 4 is dominated by the search for Gilbert by his Goldfish pals. The first spot, Blast Off, debuts this week, and takes the Goldfish gang on a paper airplane ride out from under the bed in search of their lost friend. New spots revealing twists in the Goldfish mystery are set to drop every six weeks. This story arc represents the first time in the campaign in which the Goldfish characters explore new environments as they voyage out from under the bed and engage in action-packed antics that include flying down a staircase, going for a spin on a cuckoo clock and playing chase with a hound dog.
- Views: 3,259
- Categories:
Animation,
Commercials
-
- Tags:
blur studio,
animation,
goldfish,
crackers
Blur Studio Reels In Animation for Goldfish Crackers Campaign Comments
-
