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November 28, 2009 by admin
Shilo Create Brand Film for Under Armours ColdGear
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Shilo Create Brand Film for Under Armours ColdGear Details
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- Description:
The filmmakers from creative production company Shilo are very proud to reveal their latest brand film for Under Armour, Inc., the originator of performance apparel, footwear and accessories. The latest collaborative effort from the two companies recently debuted in high-profile broadcast, cable and online media outlets, presenting yet another extrasensory cinematic feast. Featuring two-time World Cup champion Lindsey Vonn, one of the most successful American ski racers in history, and promoting Under Armour’s flagship ColdGear line, the :30 spot is entitled “ColdGear, Lindsey Vonn + Dick’s.” The project’s creative brief began with the goal of promoting the ColdGear product line, which is known for helping athletes perform optimally in cold conditions, while featuring Vonn, an international symbol for strength and extraordinary athletic performance. Seeking the best creative solution for this project, Shilo enlisted the talents of its growing creative arm, We Make It Good, and its creative director, Clayton Vomero, who co-wrote the spot’s script with Stringer. In their story, Stringer and Vomero built a narrative around a Cold Abuse Simulator, where Vonn tests ColdGear under the world’s harshest conditions.
- Views: 1,826
- Categories:
Commercials
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- Tags:
shilo,
under armour,
coldgear
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