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November 15, 2009 by admin
Superfad Sends Message From Wyclef Jean & Voila
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Superfad Sends Message From Wyclef Jean & Voila Details
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- Description:
The Garrigan Lyman Group recently tapped Superfad to create a branding commercial that would embody the spirit and beauty of Haiti for Voila, a Haitian telecommunications company. At the heart of the campaign is Haitian-born superstar Wyclef Jean from whose hands spill the paint that creates an animated and colorful representation of the essence of Haiti. Superfad shot the live action performance of Wyclef Jean on location in New York and returned to Seattle where the animated world was created. This imaginary realm, stylized representations of Haiti, is an homage to Haitian Folk Art style - an aesthetic previously unknown to the Superfad team and one that required copious and extensive research. The goal was to integrate Wyclef into his narrative, which sparked the idea of having his actions deliver the visuals. Superfad chose to use a mix of cel animation, 2d artwork and 3d animation to create the most dynamic visual presentation possible. The result is a commercial that reads as a love letter to Haiti and its people.
- Views: 1,483
- Categories:
Commercials
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- Tags:
superfad,
wyclef jean,
voila,
haiti
Superfad Sends Message From Wyclef Jean & Voila Comments
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