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October 07, 2009 by admin
Asylum Goes Upside Down For Ad Council Ready Campaign
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Asylum Goes Upside Down For Ad Council Ready Campaign Details
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- Description:
Premier VFX and design company Asylum has collaborated with @radical. Media director Derin Seale and advertising agency Cramer-Krasselt for a potent and sobering new spot for the Ad Council that highlights the importance of being prepared when disaster strikes. In World Upside Down Asylum Lead VFX/Inferno Artist Rob Trent guides his team through a world literally turned on its head by the coming of a natural disaster. To create this chaotic world, Asylum tapped into Flame, Shake, Silhouette, Maya and Syntheses software to bring together a collage of flying props propelled by wire rigging, shot falling on greenscreen, or, in the case of the largest objects, tastefully animated and rendered in CG. Due to the complexity of mingling live actors with dangerous falling objects, multiple takes were required, and the final :60 is a seamless collage of six core passes overlapping one another, often retimed and warped together to sync the correct action.
- Views: 2,434
- Categories:
Commercials
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- Tags:
asylum,
ad council,
ready campaign
Asylum Goes Upside Down For Ad Council Ready Campaign Comments
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