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July 23, 2009 by admin
Superfad Crafts An Explosive Summer X Games
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Superfad Crafts An Explosive Summer X Games Details
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- Description:
To ignite anticipation for the 2009 Summer X Games, Superfad lit the fuse on an explosive integrated campaign that celebrates the best extreme athletes in the world. Continuing its work with the Martin Agency on the "Original Works of Sport" campaign, this new round features a wide reach with print and television spots and other elements to be rolled out this summer. To produce the work Superfad delighted in experimenting with the look and feel of fireworks explosion - digitally, people, digitally - to achieve something above and beyond the stuff of neighborhood Fourth of July festivities. Bits of BMX bikes, skateboards and motocross bikes were included giving an added sense of danger and derring-do to the imagery. Fuses were also added to the athletes so that they would appear to be an extraordinary combination of human and firework with the right bang for the sport. Other hidden effects were employed including a high level of rotoscoping - especially in the Pastrana X10 spot where he appears to race himself.
- Views: 2,773
- Categories:
Commercials
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- Tags:
superfad,
summer x games,
martin agency
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