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July 21, 2009 by admin
Ntropic Gets Smokey With New Bonfire PSA
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Ntropic Gets Smokey With New Bonfire PSA Details
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- Description:
Summer is camping season and a high-risk time for wildfires, nine out of 10 of which are caused by human carelessness. With wildfire prevention in mind, DraftFCB tapped Director Jason Zada of Tool of North America and visual effects company Ntropic to create a new PSA called "Bonfire" on behalf of the Ad Council, the U. S. Forest Service and the National Association of State Foresters. For "Bonfire," Ntropic was presented with the challenge of redesigning Smokey Bear to add greater CG realism to the classic icon of wildfire prevention in an intensive 4-week production cycle. Ntropic's animation acumen produced a full cinematic treatment for Smokey including lifelike hair and movement and physical proportions appropriate for the ultimate protector of the woods. Ntropic worked hand in hand with both the agency and Jason Zada who directed the charming cautionary tale of the potential pitfalls of having a casual attitude towards fire and wildfire prevention- from an annoyed girlfriend to the impact on communities.
- Views: 2,673
- Categories:
Commercials
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- Tags:
ntropic,
smokey the bear,
bonfire,
draftfcb
Ntropic Gets Smokey With New Bonfire PSA Comments
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