Click 3X Help E*Trade Babies Give Mellody Hobson Stock Advice

View Previous Media

View Next Media
July 17, 2009 by admin Click 3X Help E*Trade Babies Give Mellody Hobson Stock Advice
Click 3X Help E*Trade Babies Give Mellody Hobson Stock Advice Details
- Description:
  Click 3X has launched a hilarious 3:00, long-form piece starring financial expert Mellody Hobson and the famous E*TRADE babies, in the latest effort for the financial services company's long-running 1000 New Accounts a Day campaign via Grey NY. Grey CCO Tor Myhren and his team looked to Click 3X to elevate the campaign by adding additional characters, more interaction, and the backing of renowned outside financial experts. Click utilized their extensive resources to complete all aspects of the campaign, from casting to live-action shooting to FX to making selects and seamlessly implementing them into the edit, all under the demands of a three-week schedule, showcasing the company's broad range of expertise. The spot opens with Good Morning America's Financial Contributor Mellody Hobson firing up an online teleconference with the E*TRADE Babies, who will ostensibly explain the complexities of stocks and bonds to her in the simplest possible terms. In the humorous exchange that follows, the E*TRADE Baby defines the various financial instruments while "Benny" makes awkward compliments about Hobson's beauty. The spot, which debuted on ABC May 29, is also running as two condensed :60 cutdowns in movie theaters and on YouTube.
- Views: 4,228
- Categories: Commercials
- Rating:
  - 1 Star
  - 2 Stars
  - 3 Stars
  - 4 Stars
  - 5 Stars
  - 6 Stars
  - 7 Stars
  - 8 Stars
  - 9 Stars
  - 10 Stars