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July 10, 2009 by admin
Buck Make History For Mountain Dew
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Buck Make History For Mountain Dew Details
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- Description:
As part of Mountain Dews new logo launch, the brand team at Pepsi asked creative studio Buck to direct and produce a short animation exploring the evolution of the Dew Brand. Buck decided to take a walk through history, starting with Dews country roots as a moonshine mixer and getting progressively more urban as the spot moves to modern times. Despite being based on 2D designs, Buck had to animate all background objects in 3D to allow smooth and speedy evolution as required by the fluid script. Buck used a combination of Illustrator, Photoshop, Maya and After Effects to ensure the entire look of the spot was consistent with the original hand-drawn style.
- Views: 2,878
- Categories:
Commercials
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- Tags:
mountain dew,
buck,
history
Buck Make History For Mountain Dew Comments
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