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July 08, 2009 by Big Lazy Robot
Exploit Yourself
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Exploit Yourself Details
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- Description:
Exploit Yourself is a special commercial created by Barcelona based Big Lazy Robot VFX Studio, and inspired by NIKE. Directed by Carl Rinsch, Exploit Yourself speaks volumes about pushing your own limits. We see no competition or race but the one race within, one should try ones best and never give up. Within the short film Big Lazy Robot wanted to showcase the nerve and spark and freshness of Barcelona; coupled with the strength and power of a modern day sport. It had to be striking, new and spirited and yet dramatically credible. Big Lazy Robot created a state-of-the-art Robot character set in a 3D city environment, undertaking some serious but graceful moves, from the sports of Parkour and Freerunning. BLR wanted to convey a feeling of freedom and force by showing their bionic character at home, taking life threatening jumps, amongst the city skyscrapers of Barcelona. The action speed and gymnastics are just second nature to the robot, and BLR were able to blend state-of-the-art technology with the fresh elegance of the sport.
- Views: 22,295
- Categories:
Animation
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- Tags:
animation,
vfx,
exploit,
big lazy robot,
nike
Exploit Yourself Comments
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