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July 07, 2009 by admin
Zoic Converge Fantasy & Reality for Mountain Dew
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Zoic Converge Fantasy & Reality for Mountain Dew Details
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- Description:
What begins as a mild-mannered moment in a grocery store checkout becomes a havoc-filled battleground. Tension builds as two women approach the checkout counter with different flavours of Mountain Dew's new drink 'Game Fuel'. As they notice that they are buying different flavours, one character prepares for an attack. The first swing of the sword triggers the transition from humans to Orc and Night Elf. As the spot progresses, the characters wildly battle through the grocery store, knocking over shelves and displays. The Mountain Dew / World of Warcraft cross-promotional spot brought together some all-star players to handle these iconic brands. The production was executed by Radical Media and lead by esteemed director Tarsem Singh. Zoic Studios, having recently completed projects for Saboteur and Killzone 2, were appointed to handle the visual effects and animation, expertly plunging World of Warcraft game characters into a live action setting.
- Views: 3,411
- Categories:
Commercials
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- Tags:
zoic,
mountain dew,
world of warcraft
Zoic Converge Fantasy & Reality for Mountain Dew Comments
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