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June 30, 2009 by admin
Low Tech Look Rings True For MTV’s Spring Break ‘09
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Low Tech Look Rings True For MTV’s Spring Break ‘09 Details
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- Description:
For the show package to its “Spring Break ’09” coverage, MTV’s annual paean to bikini-clad fun, Loyalkaspar referenced a decidedly retro photographic technique known as “Lomography,” which takes its name from the LOMO, a compact 35mm camera popular in the 1980s, known for producing oversaturated colors, off-kilter exposures, blurring and other whimsical photographic images. Set to a driving electronic beat, the screen is separated into four vertical blocks, each displaying a closely related, yet slightly different series of images (featuring shots from noted fashion photographer Neil Stewart), all backed by a brilliant blue sky. One series of stills shows a blonde beauty in reflecting sunglasses tilting her head back toward the sun. Another shows a young man grinning happily while overlooking the ocean. In the last one, a woman and a smiling couple all glow with anticipation, which quickly gives way to a rowdy beach crowd waving their arms in the air. At center screen, and bridging the four vertical blocks, is the MTV “Spring Break ‘09” logo.
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Graphic
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