June 10, 2009 by admin E*TRADE Banks on Speedshape For Visually Compelling CG-Animated HD Campaign
E*TRADE Banks on Speedshape For Visually Compelling CG-Animated HD Campaign Details
- Description:
  3D integrated digital production studio Speedshape recently teamed up with Grey New York to complete an impressive, 12-spot campaign for E*TRADE FINANCIAL Corp. Rendering a myriad of design elements, Speedshape delivered dazzling imagery, highlighting E*TRADE's latest on-line tools and features, while affirming E*TRADE's position as a leading online financial service company. Speedshape's all-encompassing design and production for the campaign included design, previz, editorial, 2D and 3D animation, CG composting, color finishing, as well as shooting all the live-action elements. The principal "asset" driving the impressive HD spots is a monumental 3D-monitor wall, where subjects seamlessly navigate cutting-edge web features with the touch of the hand, as iconic E*TRADE imagery animates on-screen.
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- Categories: Commercials
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- Tags: e*trade financial, speedshape, grey new york

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