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Smoke & Mirrors NY and The Ad Council Show Signs Of Support For Our Veterans Details

• Description:
  New York and London-based design, animation and VFX studio Smoke & Mirrors New York collaborates with BBDO, NY for the Ad Council and the Iraq and Afghanistan Veterans of America on a moving new PSA designed to open up dialogue between Veterans returning from war and their families. In Signs via BBDO and @radical. Media, we open on the POV of an Iraqi war veteran driving home to reunite with his family. As he passes under several freeway underpasses we see banners from his mother welcoming him home. Like many families with children returning from war zones, she hopes her son is okay and has many questions. The banners are an attempt by a concerned mother to foster discussions between her and her son, and make his transition into civilian life as easy as possible.
• Views: 1,349
• Categories: Commercials
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