Stardust Serves Up Summer For Bud Light Lime

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June 02, 2009 by admin Stardust Serves Up Summer For Bud Light Lime
Stardust Serves Up Summer For Bud Light Lime Details
- Description:
  Stardust Studios is very proud to detail its close collaborations with the creative team from DDB Chicago for Bud Light Lime. For the project, one :30 and two :15 design-intensive broadcast spots entitled "The Summer State of Mind" were created by Stardust under the direction of creative director (CD) Brad Tucker, in association with DDB Chicago's SVP and group CD Mark Gross, VP CD/art director Chris Roe, VP CD/copywriter Chuck Rachford, and VP executive producer Will St. Clair. Each of the spots debuted on May 10 during high-profile U. S. primetime broadcast coverage, like the 2009 NBA playoffs, and continue to air widely. With the goal of presenting all the great aspects of Summer in a bottle, the spots feature a seamless, stylized blending of high-speed cinematography of Bud Light Lime pouring into a bottle with many other live-action elements -- including shots of young adults dancing, playing volleyball and enjoying a picturesque sunset on a beach -- all united by artful editing, compositing and CGI design. From the appearance of the pouring liquid at the beginning through the final presentation of Bud Light Lime bottles, design flourishes and the sunset beach party, Tucker's unique fusion of talents in filmmaking, design and storytelling shine through.
- Views: 3,079
- Categories: Commercials
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