May 11, 2009 by admin Brand New School Bring Coke to LA Live - Behind The Scenes
Brand New School Bring Coke to LA Live - Behind The Scenes Details
- Description:
  Brand New School recently created a series of profoundly energetic, decidedly athletic films for a new Coca-Cola installation. The films will be featured outdoors at L. A. Live the 5. 6 million square foot Los Angeles complex that includes apartments, ballrooms, bars, concert theaters, restaurants, movie theaters and a 54-story hotel and condominium tower. In addition to their formidable production and post production talent, Brand New School's efforts on the project included design of a 50-foot long Coca-Cola logo and the casting of more than 40 highly-skilled athletes, including tennis players, skateboarders, yoga practitioners, and more. Supported with engaging music composed by Machinehead, golfers, soccer and tennis players, wall climbers, and many more athletes all interact very physically with the immense logo. In an age when so much entertainment is achieved through computer-generated models and background, the logo is all the more astounding because it is real. This video looks at the behind the scenes making of the films.
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- Categories: Documentary
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- Tags: coca cola, la live, brand new school

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