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March 18, 2009 by admin
Digital Domain Meets Lexus At The Intersection
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Digital Domain Meets Lexus At The Intersection Details
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- Description:
A new ad campaign from Team One imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. Carl Erik Rinsch directed the :30 spots City, Assembled and Intersection, which feature fantastical visual metaphors brought to life by digital production studio Digital Domain. In Intersection, a man in an RX drives along a darkened road and just as he's about to collide with an oncoming truck, time stops still, his car kicking up a swirl of tiny CG ficus leaves that suspend and sparkle in the air. Men and women dressed in black serve as the metaphor for the RX's innovative features that help the driver to see better at night. The people silently approach the time-frozen RX and gently push the oncoming vehicle away before guiding the driver safely along his way. Miranda shot the near-collision using a Phantom camera the tool-of-choice for capturing HD footage at high frame rates and Digital Domain seamlessly integrated the high-speed photography with the regular-speed photography of the actors, meshing the shots together so that they appeared to exist in the same take.
- Views: 4,769
- Categories:
Commercials
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- Tags:
digital domain,
lexus,
intersection
Digital Domain Meets Lexus At The Intersection Comments
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