March 18, 2009 by admin Digital Domain Takes The New 2010 Lexus RX to The "City"
Digital Domain Takes The New 2010 Lexus RX to The "City" Details
- Description:
  A new ad campaign from Team One imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. Carl Erik Rinsch directed the :30 spots city,Assembled and Intersection,which feature fantastical visual metaphors brought to life by digital production studio Digital Domain. City opens on the RX sitting in traffic. But the vehicle has a secret weapon real-time traffic monitoring that reveals driving conditions on the road ahead. Suddenly, massive cranes descend from the sky, picking up the offending traffic and lifting buildings from their foundations so the driver can travel unimpeded to his final destination.
- Views: 4,928
- Categories: Commercials
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- Tags: commercials, trailers, digital domain, lexus, city

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