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March 18, 2009 by admin
2010 Lexus RX - "Assembled" by Digitial Domain
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2010 Lexus RX - "Assembled" by Digitial Domain Details
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- Description:
A new ad campaign from Team One imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. Carl Erik Rinsch directed the :30 spots Assembled and Intersection, which feature fantastical visual metaphors brought to life by digital production studio Digital Domain. In Assembled, Digital Domain created a CG conveyer belt that transports automobile parts through a mans house, neighborhood and office, before robotic arms systematically assemble these elements which originate not from a factory, but from out in the world into the RX.
- Views: 5,023
- Categories:
Commercials
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- Tags:
commercials,
trailers,
lexus,
digital domain,
assembled
2010 Lexus RX - "Assembled" by Digitial Domain Comments
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