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Brand New School Folds Away For Toyota Details

• Description:
  Brand New School recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle. Co-directed by Brand New School's Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency. Opening with a bright red Rav4 driving down a typical-looking street, we see the vehicle approaching a gas station. As the car rolls past, the accordion-style canopy hovering over the pumps literally folds into itself, dropping it and the rest of the gas station into the earth. Just as quickly as the station sank into the earth, a multi-tiered fountain springs up. The reference to the Rav4¹s admirable fuel efficiency is quickly and elegantly achieved.
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• Categories: Automobiles
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