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February 05, 2009 by admin
Halo 3 "Believe"
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Halo 3 "Believe" Details
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- Description:
McCann San Francisco & T. A. G. and digital agency AKQA teamed on Believe an integrated effort comprised of television commercials and an interactive web site, all featuring images from a miniature diorama created by renowned visual effects company New Deal Studios. Both the Halo 3 television commercial and the interactive web site allow viewers to explore a 1, 200 square-foot (1:12 scale) diorama, created by New Deal Studios, of a historic Halo moment, the Battle of New Mombasa. The elements combine to make myth and hero of protagonist Master Chief and infuse historical depth to the Halo story, in an attempt to broaden the games demographic beyond loyal gamers. Believe, is a surprisingly graceful, almost dream-like ground-level tour of a battlefield frozen in a moment of a time a memory museum diorama depicting a brutal battle. These are not CGI animations or screen shots of the game; this is a real, hand-sculpted diorama, but as the camera moves through the suspended carnage, we see an eerie level of detail: explosions caught in mid-detonation, weapons firing into flailing bodies, faces frozen in expressions of fear, determination, and agony. The effect is emotional and almost hypnotic, successfully depicting the truly immersive world that is Halos trademark experience.
- Views: 5,814
- Categories:
Trailers
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- Tags:
commercial,
games,
halo3,
method,
believe
Halo 3 "Believe" Comments
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