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February 04, 2009 by admin
Coca Cola - Heist
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Coca Cola - Heist Details
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- Description:
The Coca Cola Heist commercial was developed as part of the Open Happiness campaign at Wieden+Kennedy, and was directed by PSYOP. The spot was aired during the 2009 Superbowl. PSYOP Create Heist For Coca Cola coca_heist_bees The ad shows a young man sleeping peacefully on a picnic rug laid out in a beautiful countryside setting. Alongside him stands a picnic hamper and an enticing looking chilled bottle of Coca Cola. As the gentleman snoozes a lone ladybird signals that the coast is clear to a small swarm of bees to fly down and push the bottle of Coke into a waiting cluster of grass hoppers. Through various means carried out by an assortment of insects, the bottle is transported away and is replaced by a rainbow of butterflies simulating the iconic shape of the classic bottle. The butterflies disperse as the man awakes and reaches out for the drink.
- Views: 5,718
- Categories:
Commercials
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- Tags:
cocacola,
psysop,
heist
Coca Cola - Heist Comments
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