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January 19, 2009 by admin
Limey Bud Light Mascot by Johannes Gamble
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Limey Bud Light Mascot by Johannes Gamble Details
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- Description:
Director Johannes Gamble of superstudio partnered with ad agency DDB Chicago on a viral campaign for summer's newest beer, Bud Light Lime. Created for YouTube consumption, the spots introduce Limey, Anheuser-Busch's new Bud Light Lime mascot, who does stunts and features the tagline, "It's amazing what a little lime can do." In "Coasters," the life-of-the-party lime juices up a house bash, courtesy of some card-throwing magic. From whirling boomerang action to a round of coaster darts to hamburger adornment, Limey wows the crowd with a flick of his wrist. The dynamic spot ends with a grand finale: a Bud Light Lime contraption built with beer boxes, bottles and party gear, which Limey launches with an incredible coaster toss. The hand-written tagline appears on two coasters lodged into a doorframe like ninja stars. The other two virals follow a similar premise with Limey working his smooth moves. In "Skateboard," pool partygoers cheer on Limey who clears outdoor furniture and beer-bottle obstacle courses on a skateboard before slam-dunking a basketball. "Breakdance" finds L-boy in a B-boy battle, resurrecting old-skool moves like the windmill and, to his round-headed advantage, the headspin. For Director Johannes Gamble, the Bud Light Lime campaign was an opportunity to show off his conceptual, creative and visual effects prowess. During the initial discussions with DDB Chicago, Gamble provided a photo of himself with a lime character he created and Photoshopped, as well as a mock-up video in which he fashioned a temporary Limey outfit from his wife's yoga ball and wore a blue shirt, which enabled him to chroma-key the top of his body off and move his arms down. His treatment also included background information on the different formats and styles of viral videos.
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Commercials
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Limey Bud Light Mascot by Johannes Gamble Comments
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