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January 07, 2009 by admin
Method Builds Monsters for The Ladders
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Method Builds Monsters for The Ladders Details
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- Description:
If you're a monster, you announce your presence with authority. Such is the story behind "Monsters," a new spot directed by Dante Ariola of MJZ for high-end job search engine The Ladders. The spot was directed by MJZ's Dante Ariola in collaboration with Method Studios, ad agency Fallon Minneapolis and Company 3. Seamlessly blending old-school movie monsters with the latest visual effects and computer generated animation, the spot takes a humorous look at what it takes to get a big job done. Opening with an imposing, reptile-like creature lumbering towards an oncoming truck, the spot looks like a typical 1960's era monster movie. As the creature emits what should be an earth-shaking roar, however, we quickly discover things are not quite what they seem. In fact, this monster is so small that the truck passes over his head. As the mini-monster slouches dejectedly, many more like him are revealed, all of them vainly attempting to frighten the townsfolk. One heaves pebbles at a store window, prompting only a bemused smirk from the woman in the window. Another spits a tiny fireball into a businessman's newspaper, only to be unceremoniously shooed away. No less than five of the creatures team up for the attempted destruction of a compact car, only to be overwhelmed by its hubcaps. Just when all seems lost, the tiny creatures look up to see a suitably immense version of themselves laying appropriate waste to the city. A wry voiceover then reminds viewers that "some people are ready for the big jobs... and some aren't."
- Views: 3,467
- Categories:
Commercials
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