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Tool Create Scuba Humour For Southwest Airlines Details

• Description:
  Bi-coastal production company Tool has created a comical three spot campaign for Southwest Airlines via GSD&M Idea City. The :30 spots, entitled Hallelujah, Other Side of Low Fares and Scuba Lesson; were directed by Harry Cocciolo. As Scuba Lesson opens, we see an aquatic session taking place amid the pristine beauty of reefs off the coast of the Bahamas. Suddenly the student becomes aware of his airless tank, expecting mirrored desperation. Having foreseen this moment, the instructor, un-phased, pitches a fee of $35 for air supply.
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• Categories: Commercials
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