The Mill Creates GE Dragon & Discus For Olympics

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October 10, 2008 by admin The Mill Creates GE Dragon & Discus For Olympics
The Mill Creates GE Dragon & Discus For Olympics Details
- Description:
  The Mill, BBDO and Traktor teamed up to create "Dragon" and "Discus" GE spots which were debuted during the opening ceremony of the 2008 Olympic GAmes. In the impressive spot titled "Dragon" the team first began with referencing Chinese dragons in order to develop the most authentic and striking 3D design. The Asian dragons that we are used to seeing are often represented as drawings, on 2D planes, and implementing this as a 3D realistic creature proved to be a challenge, shares Yann Mabille who led the 3D team. He adds, We spent a good amount of time creating the scales and finding a nice mix of reptilian patterns that could read as a Chinese dragon while being realistic.
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- Categories: Commercials
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