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 DUCK - DUCK Brings Character to Life for Cox
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DUCK - DUCK Brings Character to Life for Cox |
Added by: AnnaB |
| DUCK have completed an animation project for new Cox Communications television advertising featuring the company's new mascots, nicknamed "the digis." The new characters represent the brand promise of being a "friend in the digital age." These characters help demonstrate how customers can get more out of what they're passionate about through Cox's Digital Cable, High Speed Internet and Digital Telephone service. DUCK was involved in bringing these new characters to life, and the job involved unusual circumstances for the designers, Lane Nakamura and Jan Chen. "Typically, an agency approaches us after they have decided on a design and it then becomes our job to animate them," remarked Lane. "This time around, Doner (Cox's advertising agency of record) came to us with an initial concept idea of what they wanted the character to look like and from there Jan and I had the chance to play with that idea and help influence the final design of this really great character." The spots were later modeled and animated by DUCK using Autodesk Maya and then Adobe AfterEffects and Apple's Shake. |
| Views: 1062 | Date Added: October 08, 2008 | Category: Commercials |
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