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 Ntropic - Ntropic Create Journey Through Time for Chevrolet
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Ntropic - Ntropic Create Journey Through Time for Chevrolet |
Added by: carly |
| With the fanfare of the Olympics over, a buzz still remains over the new Chevy ‘Disappear’ spot, which was created by ad agency Campbell-Ewald and directed by Eric Saarinen of TWC. Using time-lapse techniques, the spot showcases the evolution of a gas station over the years, culminating in the reveal of Chevy's electric Volt car in 2010, a symbol of the company's commitment to fight for the environment. The piece was created through a single lock-off as if someone truly planted a camera back in 1920. This created some interesting challenges for design and layout on how to best showcase each gas station with its ever-expanding size while still being able to feature the Chevy Aveo, Tahoe, and Volt without ever cutting or moving the camera. "This is a beautiful high-concept spot," adds Nathan Robinson, Ntropic Creative Director, "and one that we knew people were going to watch frame by frame. You cannot possibly catch everything in one view. We reviewed the spot one frame per second to make sure the visual elements would stand up under close scrutiny. The most rewarding part has been the comments on YouTube - people really take notice of the smallest of details." |
| Views: 1054 | Date Added: September 19, 2008 | Category: Special Effects |
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