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October 01, 2008 by admin
Smoke & Mirrors Cut to The Funny For Lenovo
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Smoke & Mirrors Cut to The Funny For Lenovo Details
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- Description:
VFX Supervisor/Lead VFX Artist Nic Seresin of Smoke & Mirrors New York (SMNY) creates the stunning, yet purposefully retro VFX for two amusing :30 spots highlighting the Thinkpad and Ideapad of Lenovo's line of products. Troll features two men seated in an airport lounge fixated on their laptops. Curiosity impels the older man to ask his neighbor if he's using a Lenovo Ideapad. The younger, more laid back man responds "yes" and demonstrates his one key recovery for lost work. Reluctantly, the older man presses a button producing an opening to another realm, beckoning a four foot troll. The grotesque figure offers condolences and a fruit basket for lost work. Laser opens in a coffee shop where two men demonstrate their laptops and distinct defenses against liquids. The Lenovo Thinkpad is equipped with a spill resistant keyboard while the other sports a violent laser. The man becomes embarrassingly apologetic as the orange laser beam bursts a coffee pot, blasts a fish tank, and cremates a sweaty overweight man.
- Views: 4,096
- Categories:
Commercials
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- Tags:
smoke,
mirrors,
lenovo
Smoke & Mirrors Cut to The Funny For Lenovo Comments
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