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August 20, 2008 by admin
TAG Body Spray Ad created by Brickyard
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TAG Body Spray Ad created by Brickyard Details
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- Description:
Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on "Ghostride," the new spot from TAG Body Spray promoting the newly launched record label TAG Records. Directed by Paul Hunter for ad agency Arnold, Boston, and starring rap artists Q and Jermaine Dupri, the spot broke nationally on July 17, 2008. Full of historical allusions and with an epic feel, the :30 spot references classic paintings depicting famous moments in history. Each moment in "Ghostride" is composed like a painting, using slow motion to drive the larger-than-life experience. The commercial opens in an apartment reminiscent of a painting by Vermeer, where Q applies TAG Body Spray, then transitions to a battle scene inspired by "The Combat of Mars and Minerva" by Jacques-Louis David, "Liberty Leading the People" by Eugène Delacroix and "The Death of General Wolfe" by Benjamin West. Q wins the battle, and the final shot is a recreation of "Washington Crossing the Delaware" by Emanuel Gottlieb Leutze, featuring Dupri as Washington. A voiceover informs us that Q's freshness led to an historic victory, a pact with Jermaine Dupri and the birth of TAG Records, and the ad closes with the "Keep it fresh. Make history" tagline.
- Views: 4,478
- Categories:
Commercials
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- Tags:
brickyard,
tag,
spray
TAG Body Spray Ad created by Brickyard Comments
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