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 Blue Room - Blue Room Kicks off for Season for ESPNU HD
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Blue Room - Blue Room Kicks off for Season for ESPNU HD |
Added by: carly |
| ESPNU HD kicks off the 2008 College Football season with a topical graphics promotion package and toolkit created by the New York-based creative services agency Blue Room. The package, which includes opening vignettes, endpages, logo resolve, transitions, lower thirds, tune in bars, and full screen mortises, produced in both HD and SD, was used to create :30, :15, :10 and :5 spots that will begin airing nationally on ESPN on August 21st . The graphics will be utilized extensively throughout the season and will serve as an instantly identifiable look exclusive to ESPNU's College Football promotion. “This was ESPNU’s first foray into HD, so we took the opportunity to create bold, larger than life images, “ explained Brian Aumueller, Creative Director of Blue Room. “The high contrast black and white images and industrial backdrops emphasize the tough and gritty aspect of the sport. We juxtaposed these powerful moving images with footage of players, crowds, and stadiums and integrated typographical motion. We decided to utilize only a few colour splashes – mostly the red in the ESPNU logo – but also a bit of green and blue to direct the viewers focus to a particular aspect of the animation. For most camera motion, we utilized tracking information pulled directly from game footage that gave the package a really organic feel. The design has a raw energy and directness. Strong images pack this powerful package with information so that one sees something new with each viewing,” continued Aumueller. |
| Views: 445 | Date Added: August 19, 2008 | Category: Graphic |
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