August 14, 2008 by admin Channel 5 Enjoy Mental Overload - Commercials by Superfad
Channel 5 Enjoy Mental Overload - Commercials by Superfad Details
- Description:
  Superfad's London office recently produced a new branding project for Channel 5, which unites live action and CG in a playful and cheeky spot that showcases the notion and effect of "indulgent TV." The script, written and directed by Superfad London EP/CD Georgia Cooke, centers on three Channel Five TV addicts who -- with the launch of the Demand Five download service -- binge all night on their favorite shows and blitz-out in entertainment overload the next day on the boss' dollar. The viewing audience journeys from a shot of the near-unconscious characters to a live action spiraling zoom into their stylized, animated brains, brimming with a personalized selection of over-consumption.
- Views: 2,496
- Categories: Commercials
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- Tags: superfad, mental, overload

Embed Code
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