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August 04, 2008 by admin
Lightborne Create Luscious Films for Its Sugar
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Lightborne Create Luscious Films for Its Sugar Details
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- Description:
Motion design and production collective Lightborne was recently tapped by ad agency Markham Unlimited to create a series of 12 looping ambient films for IT'SUGAR, a sweet and sassy candy boutique with locations around the world. The videos are currently appearing throughout the newly designed high-end retail spaces, as well as on building exteriors. The shop's irreverent branding and mature attitude drive the hypnotic and psychedelic animations, which glorify candy in all its many forms. From celestial explosions of candy canes to liquid milk-chocolate speaker cones vibrating to dance beats to glistening gummy bears streaming like a rainbow waterfall, the pieces reinforce the hip, quirky and fun-loving mantra of the IT'SUGAR brand. The films all conclude with stylized variations of the IT'SUGAR logotype, often times treated as coat of arms - a stylish reminder that candy is not just for kids.
- Views: 2,484
- Categories:
Commercials
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- Tags:
commercial,
animation,
film,
luscious,
sugar
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