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June 24, 2008 by admin
Artifex Build An Elephant For Nissan
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Artifex Build An Elephant For Nissan Details
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- Description:
Artifex Studios have created a photorealistic 3D elephant for Nissan. The carefree elephant hitching a ride on the back of a Nissan pickup truck was built and animated for Filmmates Productions (Mexico City) and Clemente Camara & Associates in collaboration with The Oranj Group out of New York City. The spot opens on a beautiful field, warm sunlight and an endless winding road. The new Nissan product carries a statuesque elephant. The elephant, moved by the view with the wind in its ears and the fantastic looking vehicle it rides on, slowly lifts its hind legs and opens its arms in a human-like gesture that seems to say �I�m the King of the World�. A live elephant was used for parts of the commercial, the realistic movement for the last sequence was completed in full CG utilizing a realistic 3D elephant modeled after the live action animal. Animating the model elephant required a balance of realistic motion and pushing the limitations of an elephant's actual range of motion to achieve the client's objective, all the while maintaining a sense of believability.
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- Categories:
Commercials
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- Tags:
artifex,
elephant,
nissan
Artifex Build An Elephant For Nissan Comments
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