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June 06, 2008 by admin
Rhinofx's Blue Light Shines on for Kmart
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Rhinofx's Blue Light Shines on for Kmart Details
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- Description:
This clip is a promo for Kmart which features Rhinofx's original 3D animated character Mr. Bluelight, an aptly named blue light bulb. With the use of intricate animation, the charming and playful Kmart spokesman, Mr Bluelight, has been helping customers examine merchandise and scour stores for deals across broadcast spots and Kmart's website. The promos first aired in May 2007, evolving into the ongoing Blue Spotlight program. Creative/Animation Director Harry Dorrington notes, "Each spot involves significant creative and production resources, including pre-vis, character sketches, behavior mapping, 3D modeling, rigging, lighting, and fully integrating the animated elements with props, live-action, and voice-over. It is a really major process and the output is a testament to the talented team we have put together to execute on the original vision." The soundtrack for this clip is OMD's classic hit, 'Mr Bluesky'
- Views: 12,001
- Categories:
Commercials
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- Tags:
rhinofx,
blue,
kmart
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